Does Twitter do a business good?

Business name: check. Business email: check. Business website: check. Business Twitter account? Um, eh, well...

I know. Social networking can be overwhelming. Between Facebook, LinkedIn and Twitter, this new form of networking and marketing can be confusing and time consuming, but I'm telling you: it's worth the effort.

Each Tuesday, I'm going to share with you a sampling of some New Jersey companies, organizations and entrepreneurs who have embraced Twitter and made the social networking site work well for them. And you'll hear from different "Tweeps" to learn how Twitter works for them. While you're browsing the list below, take a look at the quality of their Tweets and frequency of @ replies. It's not just about making announcements and sharing links. It's also about customer service and keeping a constant dialog and communication with your "followers."

From Erik Kent, co-founder of NJWedding.com, @NJWedding: I say that #Twitter helps you make good contacts, spreads marketingg messages easily, is a popular site and it's FREE!

@SouthJerzeyGirl: Tina Yerkes from VisitSouthJersey.com
@YWCAPrinceton: The Princeton, NJ YWCA
@SwitchFlops: Iterchangable flip flops, HQ in New Jersey
@EatontownBB: Best Buy location coming to Eatontown in October, 2009
@LibertyToyota: Liberty Toyota serving Burlington County
@FirstStepsGym: First Steps Gym Learning Center in Mount Laurel
@SweetSoaps: Owner of SweetSoaps.com, wedding favors,unique handcrafted soap & bath products
@NJInsuranceGirl: Certified Insurance Counselor, Connelly~Campion~Wright Insurance
@CardboxDiva: Wedding/Event Card box, cake topper designer
@NJFamilyMag: Events for parents and families from New Jersey Family Magazine
@VictorMedina: Medina Martinez & Castroll estate planning law firm in Pennington
@TurtleBackZoo: Turtleback Zoo in West Orange
@DebbieSchaeffer: CEO of Mrs Gs TV & Appliances in Lawrenceville
@hjphoto: Heather James Photography Princeton area/LBI

Are you following me? Am I following you?