Does Twitter do a business good? Week 4

Business name: check. Business email: check. Business website: check. Business Twitter account? Um, eh, well...

Social networking can be overwhelming. Between Facebook, LinkedIn and Twitter, this new form of networking and marketing can be confusing and time consuming, but I'm telling you: it's worth the effort.

Each Tuesday, I'm going to share with you a sampling of some New Jersey companies, organizations and entrepreneurs who have embraced Twitter and made the social networking site work well for them. And you'll hear from different "Tweeps" to learn how Twitter works for them. While you're browsing the list below, take a look at the quality of their Tweets and frequency of @ replies. It's not just about making announcements and sharing links. It's also about customer service and keeping a constant dialog and communication with your "followers."

From John Knoeppel, Customer Solutions Manager of Best Buy Eatontown(Opening 10/24/09), @EatontownBB: "It's helped us get connected to people who need jobs and want to help with our community events like food drives and blood drives. I've been able to help people with tech questions and even sold products to them without the store being open. The best part so far is that it has torn down the barriers & let us build relationships with people that may have chosen one of our competitors. I believe that by taking care of the people now will result in better retention and turnout for our grand opening."

@ed10s26: Ed Tseng, Peak Performance/Mental Fitness Expert, Pro of the Year USTA/NJD 2005, and Author of Game. Set. Life.
@NineTomatoes: Creator of mandala designs for prints, mugs, SIGG bottles and more
@NorthWildwood: All things North Wildwood, NJ.
@JoshFeinberg: Group Sales Assistant at Lakewood BlueClaws
@ShyCast: Shycast, the online video contest platfom for professional marketers
@JaySBryant: Sales Vice President LiveWorld.com
@CherryHillHomes:Cherry Hill Realtor,Karl Fulton, helping clients buy and sell real estate in Cherry Hill NJ.
@KsBowtique: Unique Hand Designed Flip Flops, Tote Bags and a whole lot more for little girls and women.
@CountBasieThtr: The Count Basie Theatre is an historic 1926 theatre in downtown Red Bank, NJ!

View this "Twitter How-To" video by Elizabeth Norton,
founder of Cape May Moms and Party Planning Professor(@Elizabeth_N)

Did you miss the previous lists? Check them out and let me know if you have any recommendations. Don't hate if you didn't make my list. Just let me know why Twitter has helped you and I'll add you next time!

Are you following me? Am I following you?