Panera is going Pink for Breast Cancer Awareness

Beginning October 1st, Panera will donate 25 cents to the Cancer Institute of New Jersey for each Pink Ribbon bagel purchased at any of their 37 New Jersey locations.

Jim Nawn, a NJ Panera franchise owner, brought the Pink Ribbon campaign to New Jersey to support Sue Stees, a Panera franchisee in Oklahoma, who was fighting breast cancer. “I started with “Operation Dough-nation” which was just financial support but now Panera’s contribution has blossomed into a month-long event with activities and a special luncheon for local cancer survivors.”

This year also marks the 10th anniversary of Panera in New Jersey and in celebration, three North Jersey locations are holding “Panera in Pink” day on October 1st. Residents of West Orange, the first store, and their neighbors in Montclair and West Caldwell will be treated to a free pink ribbon bagel and coffee (with purchase) for dressing in pink that day.

And if pink is your color, go BIG! Customers who show up in the most “Pinkerific’ outfit may just win a free lunch courtesy of Panera.

For more information about The Cancer Institute of New Jersey and ways to support Breast Cancer Awareness Month, visit

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